Monthly Archives: September 2011

Teamwork

In all the years Tom Kirby and I have been business partners, well over two decades worth for those counting, it’s been a rare opportunity for us to actually work on a project together. We have collaborated numerous times with Tom shooting the studio portion of an assignment and myself handling the out-of-town location photography, but recently we had the occasion for real teamwork.

"Chefs Joe Muer and Jim Oppat"

In case you haven’t heard, Joe Muer, the famed Detroit chef is making a comeback with a new downtown restaurant in alliance with the Andiamo chain. And fortunately for Blue Sky, we were chosen to create the photography for this upcoming event.

"Delicious"

Shooting at Andiamo’s flagship restaurant, Tom and I worked in close quarters, with Kirby photographing the plated foods and myself taking on the lifestyle shots of Chef Muer and his associates. We shared an assistant and equipment, but more than that we shared an experience of real teamwork, both of us working together to create photographs the client would be proud of showcasing for their new endeavor.

In business, choosing a team that you can trust is one of the most important decisions an entrepreneur can ever make. I knew early on that to have a business capable of riding out both the good and bad cycles of our industry, I would need a partner that I could trust, and in turn, for that partner to be able to rely on me.

Don’t get me wrong. Tom and I can be like The Odd Couple at times, from the differences in our lifestyles, to our politics, to our choices of restaurants; but, we do have that one paramount notion in common…..to run and sustain a business using teamwork.

 

 

The Value of Commercial Photography

Your Image

Detroit Product Photography | Eco Ware Plates What is the difference between high quality commercial photography and amateur or semi-professional photography? A professional photographer is able to consistently produce high quality images that represent your product or service in the best light. How do you want your company’s image projected? Your brother-in-law with his new DSLR is pretty good at taking pictures of his kids, but does he have the knowledge and experience to portray your product or service well?  What impression do you project with poorly designed sales materials and amateurish pictures?

Ideally, you want potential customers to see your website, mailer or brochure and realize that you have a well managed company that produces high quality products or services at a fair price. You offer good value and can be trusted.

 But it costs so much!

Yes, but, you get what you pay for. High quality commercial photography is not cheap. Neither is getting your car fixed at the dealership or hiring a plumber. Still, it makes sense to look for value. You need to ask yourself some questions. What is the useful life of the photography you need? How much will sales be affected by the quality of the photographs? How many visitors to your website will move on to the next site because Table Top Product Photography | Eco Ware Platesyour product or service looks amateurish. If you can amortize the use of the images over three years, good photography seems like a wise investment. A better company image, better brand recognition and repeat business are dividends you are likely to enjoy.

 It’s Your Business

Commercial photography is not only about putting your product or service in the best light, it also triggers a positive emotional response.

So it turns out that high quality commercial photography is not expensive, but an excellent investment in the future of your company.