In the commercial photography world, schedules and deadlines are paramount. We are usually awarded photography projects a few days or a couple of weeks in advance, but for this project for WABCO, we were requested to shoot with less than four hours advance notice! Fortunately I had no other photography bookings for the day so I was able to pack my gear and rush off to location. The directives for this shoot were to photograph a WABCO truck in an empty lot in the correct perspective to strip into this stock photo background the client had purchased the rights to that very same day. After some late night retouching, I was able to deliver the finished project the next day in order for the client to meet their deadline.
Here in Detroit we have Coney dogs, Coney Island hot dogs. Like our neighbor to the North’s dish of poutine, there is no pretense of health. I suppose you could argue hot dogs themselves are not all that healthy. But when you smother them in chili, mustard and onions you reach a new level. And, like doughnuts, bacon, and all unhealthy foods, they are delicious. Chicago Dogs on the other hand at least have the air of being healthy, with their vegetables, pickles, and the like. Lots of fun to shoot with a super client and crew.
Without forktrucks, industry would grind to a halt. Since the early 20th century forktrucks have been the way things get moved around a warehouse, and trucks and railroad cars get loaded. Like everything else, technology has made them faster and safer. In my client’s case, industrial designers have made them easier to use and nicer to look at. My job is to find interesting angles and light that flatter the design. I am always interested in your thoughts and comments.
Visibility is important if you’re driving a fork truck. Vision is important in many jobs. I am generally not a fan of “straight on” shots, but in this case it’s kind of dramatic. The diagonals provided by the red forks are dynamic and the strong verticals of the mast create a sense of strength. And it all frames the eyes. Please let me know what you think.
The biggest of these little steel balls is about a millimeter in diameter, about the thickness of a dime. It’s called wire cut shot. It’s used as in industrial processes. I had to level the table so it wouldn’t all roll away. It’s challenging to get them into the shape you want and make it look natural and random. I love the little glimpses into otherwise invisible areas that commercial photography provides.
I was photographing jewelry for a catalog with my friend Richard when he slid some small rings onto a bit of rolled up paper. It didn’t work for the catalog we were shooting, but I thought it looked pretty cool. I enjoy spontaneous moments like that one. Because Richard created the jewelry, he has ideas about what it should look like in 2 dimensions. Collaborating on projects like this one is a highlight of my job.
Every now and then we need to photograph large products. Fork trucks are not the largest product we’ve had in the studio. We’ve had large trucks, turf maintenance vehicles, salt spreading equipment and truck bed liners in the studio too. These fork trucks are fun to photograph because of their excellent industrial design. Please, let me know what you think!
They’re not jewelry, they’re far more functional. The only outward similarity is that they’re shiny metal. They nonetheless, feel kinda like jewelry, or at least that’s one of my goals. Despite the need for rigorous functionality they are surprisingly beautiful objects. Whatever their purpose, they’re fun to shoot. As always I am interested in your thoughts and comments.
I was recently awarded a project to photograph professional models for a medical device maker in Michigan. Stryker is a Fortune 500 company whom I’ve worked with numerous times. This particular shoot was done in studio with an emphasis on building a library of images the client could use for future marketing needs. It was an enjoyable photography session, as our talent pool was exceptionally good. Likewise, I had great art direction and a knowledgeable staff that knew the medical nuances of surgical wear. All in all, it was a great team effort.
Product photography is a ceaseless joy in my life. I just really enjoy doing it. You would think that photographing wine bottles would be more fun than industrial parts… It really depends on the industrial part. Still, shooting this project was fun as well as challenging and rewarding. Finessing the lighting and bringing life to all of the disparate textures and shapes. The most challenging part of the shot was the highlights – I had to play with them a little to get the contrast I wanted, but I think it turned out well. Let me know what you think.