I was recently awarded a project to photograph professional models for a medical device maker in Michigan. Stryker is a Fortune 500 company whom I’ve worked with numerous times. This particular shoot was done in studio with an emphasis on building a library of images the client could use for future marketing needs. It was an enjoyable photography session, as our talent pool was exceptionally good. Likewise, I had great art direction and a knowledgeable staff that knew the medical nuances of surgical wear. All in all, it was a great team effort.
I photograph executive portraits frequently, in studio at Blue Sky Photography in Troy, along with shooting on location at client’s facilities. Although I enjoy both studio and location portraits, shooting against environmental backgrounds can often be a bigger challenge. There is more involved than just a simple portrait lighting set-up against a seamless backdrop.
In the photograph above, the client desired a very shallow depth of field which required shooting through nearly three stops of neutral density, even with the strobe lights set to their lowest settings. And to complicate matters even further, I had to deal with reflections from the conference room glass walls. But that’s why I like shooting environmentally; bigger challenge, bigger reward.
I was awarded an assignment recently to photograph semi trailer trucks. Shooting big rigs isn’t that much different than photographing cars on location, except that they’re BIG! Whether its cleaning and detailing them, or scouting for a location, one has to keep in mind their enormous size. They are far less maneuverable than your typical car and require space; lots of space.
This project was for Point Dedicated, with an emphasis on their dedicated team of drivers. I did several different photos with their team members, including interior cab portraits, using a mix of ambient light and auxiliary strobe lighting.
Living and working in metropolitan Detroit, its hard to get much distance from the automotive industry. There are not many degrees of separation. Although I’m acutely aware of this phenomena, it was brought home to me once again when I was awarded a multi-day photography shoot for Pentastar Aviation. Upon entering the terminal lobby, one cannot but notice the numerous photo enlargements depicting the historical connection between the Ford Motor Company and the aviation industry. And its no wonder that they’re on display, as Edsel Ford, the great-grandson of Henry Ford, is the chairman and sole owner of Pentastar Aviation.
I created the photograph shown above, a Falcon aircraft interior, showing the quality of custom work Pentastar’s Interior Design division can do. Whether its automotive interiors or aircraft interiors, Blue Sky Photography is up to the task. Thanks for viewing.
Finding the best angle for a particular car is an impossibility. Best angle for what? Best to display what the designer was thinking? Or best at telling the story that it’s a zoomy exciting car, or a practical safe family car? You get the Idea. Where you stand and where you point has a huge impact on what a photograph says. It’s one of the best lessons I learned from Walter Farynk when I was in school. As always, I’m interested in hearing your thoughts and comments.
As a commercial photographer, I’m often awarded a location assignment without the opportunity to do a preliminary scout prior to shoot day. In these instances we really don’t know what perils may await us. We hope for spotless factories with pristine machinery and well groomed operators. However, those hopes are usually dashed moments after arrival.
The facility photographed above , EPIC in suburban Detroit, was an exception to the norm. We were welcomed into an almost sterile-like environment, showcasing a meticulously clean assembly line. Not all industrial photography projects will be as clean as this one, but we can always hope.
Since Chicago is one of my favorite cities, I was delighted to be awarded a photography assignment there earlier this month. I was hired to photograph a new Maserati / Fiat automotive dealership just weeks after they completed final construction. The dealership was unusual as it had two distinct showrooms; one for the value conscious Fiat customer, and one for the Maserati shopper, where money doesn’t seem to be an issue.
It was an interesting dichotomy as I watched the Fiat shoppers inevitably make their way over to the Maserati side, just for a glimpse of what money could buy! Either way, they came for an Italian built automobile.
A mysterious or fascinating quality. That’s how the dictionary defines the word “intrigue”. I can still readily remember how I felt working in my college photography darkroom, waiting for an image to appear on my photo paper as I gingerly sloshed developer back and forth. It was magical and suspenseful at the same time. That same feeling of intrigue kept with me over the years as I waited for my film to come back from the lab, never truly knowing the results of my photographic efforts until I held them in my hands. It added mystery to the process of photography.
Now with everything photographic being digital, we’ve lost some of that mystery and suspense within our chosen profession, and exchanged it for the immediacy of pixels on our computer monitors. To be fair, we did have Polaroids that removed a portion of the intrigue from our shoots. These days there is still an element of suspense in our work that keeps me engaged. In the photograph shown above, all the elements to create a quality image for my client came together, proving to me once more that photography can still carry with it a little bit of intrigue.
Brand promotion and advertising is incomplete without photographs. The reason behind this is actually related to the psychology of humans. We are more attracted to the photographs printed in the newspapers and magazines than the written commercial messages. The colorful images help in establishing brand identity and give the customers a brief overview about the product or service which is advertised. In a nutshell it can be said that photography is a very important part of the advertising world and without it, attracting customers to read a print advertisement can be extremely difficult.
If you need to create an advertisement for publishing on an online portal, newspaper or magazine, then I would suggest you to hire a product photographer. A professional photographer will make sure that the product is captured in the photograph in such a way that all the positive aspects are highlighted and the overall view is attractive. The image that the amateur clicks with a digital camera may have flaws, but professional high resolution cameras can produce flawless images when handled by a commercial photography expert. To add the perfect photograph for the advertising of your products, you should hire a professional photographer.
In case you are dealing in industrial machines and spare parts, then nothing can be better then employing an industrial photographer for creating the images of the machines and spare parts which you offer. The photographers who specialize in industrial photography have a talent for the requirements of your industry, and can capture splendid images for increasing the aesthetic value of your advertisement. A professional photographer can add life to any ordinary advertisement by creating flawless images of your products.
Photographs have been an important part of the advertising industry for a long time. You can see them almost everywhere, from billboards to newspapers. The reason behind the massive use of photography in advertising is that they increase the aesthetic value of the commercial message and attract more potential customers. You may have noticed that nowadays newspapers and magazines dedicate a lot of space for advertisements that have large photographs and images. These advertisements are very expensive and companies spend a massive amount in designing, development, as well as the printing process. These ads are highlights of the newspaper and magazine industry and grab a lot of attention from readers, which of course is necessary for the promotion of brands, products or services that are advertised.
The importance of photographs for advertising products and for brand promotion has been proven. To do an effective advertising campaign for brand promotion or marketing goods and services, add some professionally created photographs to the commercials which appear in print media and billboards. In case you are designing a promotion campaign for products like automobiles, then photographs can make a great difference. Attractive photographs of cars will create an interest with potential customers and will compel them to read the commercial message.
Professionally created photographs of cars will have a quality finished look and will be more attractive than the ones amateurs take with consumer digital cameras. Experienced and qualified car photographers have a creative talent for commercial photography and they know how to highlight the splendor of the car in their photographs. They make sure that the photographs they are capturing are fulfilling the purpose of the advertiser, creating an end result of the customer being enticed by the stunning imagery and ultimately reading the commercial message. Therefore if you are in need of an effective advertising campaign, you should strongly consider hiring a proven commercial photographer who has experience in automotive and car photography. Hiring a professional photographer will help in assuring that the images that are added to the published advertisement are in accordance with industrial standards and are capable of attracting the attention of readers.
If your company is located in Detroit or any nearby city, then I would suggest you hire one of many Metro Detroit Photographers for getting the most attractive photographs created for your advertisement. The talented photographers of Detroit are known for the quality of the photographs they create and for their many years of experience in commercial automotive photography.