I’ve driven a few miles this year, primarily on three separate assignments to New York, including a side excursion to Philadelphia. These trips required a good deal of photographic equipment, forcing me to opt out of flying, and hitting the road. Its fortunate I enjoy driving, although admittedly, the days can get somewhat long.
This particular photograph was created at a state-of-the-art manufacturing facility that produces yogurt. I was hired by The Raymond Corporation to highlight their materials-handling equipment in action. I particularly like this photo due to the sterile and nearly monochromatic setting we were in. This shot was photographed using a mix of ambient light along with my well-travelled strobe equipment.
As a commercial photographer, I’m often awarded a location assignment without the opportunity to do a preliminary scout prior to shoot day. In these instances we really don’t know what perils may await us. We hope for spotless factories with pristine machinery and well groomed operators. However, those hopes are usually dashed moments after arrival.
The facility photographed above , EPIC in suburban Detroit, was an exception to the norm. We were welcomed into an almost sterile-like environment, showcasing a meticulously clean assembly line. Not all industrial photography projects will be as clean as this one, but we can always hope.
A mysterious or fascinating quality. That’s how the dictionary defines the word “intrigue”. I can still readily remember how I felt working in my college photography darkroom, waiting for an image to appear on my photo paper as I gingerly sloshed developer back and forth. It was magical and suspenseful at the same time. That same feeling of intrigue kept with me over the years as I waited for my film to come back from the lab, never truly knowing the results of my photographic efforts until I held them in my hands. It added mystery to the process of photography.
Now with everything photographic being digital, we’ve lost some of that mystery and suspense within our chosen profession, and exchanged it for the immediacy of pixels on our computer monitors. To be fair, we did have Polaroids that removed a portion of the intrigue from our shoots. These days there is still an element of suspense in our work that keeps me engaged. In the photograph shown above, all the elements to create a quality image for my client came together, proving to me once more that photography can still carry with it a little bit of intrigue.
Brand promotion and advertising is incomplete without photographs. The reason behind this is actually related to the psychology of humans. We are more attracted to the photographs printed in the newspapers and magazines than the written commercial messages. The colorful images help in establishing brand identity and give the customers a brief overview about the product or service which is advertised. In a nutshell it can be said that photography is a very important part of the advertising world and without it, attracting customers to read a print advertisement can be extremely difficult.
If you need to create an advertisement for publishing on an online portal, newspaper or magazine, then I would suggest you to hire a product photographer. A professional photographer will make sure that the product is captured in the photograph in such a way that all the positive aspects are highlighted and the overall view is attractive. The image that the amateur clicks with a digital camera may have flaws, but professional high resolution cameras can produce flawless images when handled by a commercial photography expert. To add the perfect photograph for the advertising of your products, you should hire a professional photographer.
In case you are dealing in industrial machines and spare parts, then nothing can be better then employing an industrial photographer for creating the images of the machines and spare parts which you offer. The photographers who specialize in industrial photography have a talent for the requirements of your industry, and can capture splendid images for increasing the aesthetic value of your advertisement. A professional photographer can add life to any ordinary advertisement by creating flawless images of your products.
Once again, my business partner Tom Kirby and I have teamed up for a commercial photo assignment. I handled the location photos and Tom shot in studio for an industrial protective gear client. This scenario has worked well for us in the past and this time was no exception.
Photographing heavy industry can often take place in less than sterile environments. Noise, dirt and occasionally foul odors can be part of the occupational hazards of industrial photography, but it can also be fascinating to see how America really works behind the scenes. Truth be told, I’m always glad to be on this side of the camera.
I was recently hired to do a photo shoot at Toyota Boshoku, an interior trim facility for the automotive industry. As in nearly all photographic assignments, there were challenges that awaited me. For this particular photography project, time was limited and decisions had to be made quickly once our scouting with the client had been completed.
For this lifestyle photograph, one of several created that day, we temporarily employed one of the staff seamstresses to assist us. We set up quickly using just a key and a rim light, mixing with the ambient light of the facility. Our client was pleased with the results as we were able to help tell their story of quality automotive finishing.
Corporate portraits can be accomplished in a variety of ways. Most often it seems executives need head-shots photographed against a simple seamless or traditional portraiture backdrop. I photograph many executives each year this way, both in my Troy, Michigan studio and also at the subject’s business headquarters. But environmental portraits, or more specifically as in the photo below, an industrial portrait, brings with it more challenges and often times a more enticing photograph.
This particular portrait was photographed inside a forging plant, which was hot, dirty and noisy. It was nearly impossible to communicate with either my photo assistant or my corporate clients by speaking, so hand signals became my primary source to convey directions. As with any corporate portrait, the subject is the star, but an environmental portrait can also help tell the client’s story.