I was recently awarded a project to photograph professional models for a medical device maker in Michigan. Stryker is a Fortune 500 company whom I’ve worked with numerous times. This particular shoot was done in studio with an emphasis on building a library of images the client could use for future marketing needs. It was an enjoyable photography session, as our talent pool was exceptionally good. Likewise, I had great art direction and a knowledgeable staff that knew the medical nuances of surgical wear. All in all, it was a great team effort.
I photograph executive portraits frequently, in studio at Blue Sky Photography in Troy, along with shooting on location at client’s facilities. Although I enjoy both studio and location portraits, shooting against environmental backgrounds can often be a bigger challenge. There is more involved than just a simple portrait lighting set-up against a seamless backdrop.
In the photograph above, the client desired a very shallow depth of field which required shooting through nearly three stops of neutral density, even with the strobe lights set to their lowest settings. And to complicate matters even further, I had to deal with reflections from the conference room glass walls. But that’s why I like shooting environmentally; bigger challenge, bigger reward.
I was awarded an assignment recently to photograph semi trailer trucks. Shooting big rigs isn’t that much different than photographing cars on location, except that they’re BIG! Whether its cleaning and detailing them, or scouting for a location, one has to keep in mind their enormous size. They are far less maneuverable than your typical car and require space; lots of space.
This project was for Point Dedicated, with an emphasis on their dedicated team of drivers. I did several different photos with their team members, including interior cab portraits, using a mix of ambient light and auxiliary strobe lighting.
I’ve driven a few miles this year, primarily on three separate assignments to New York, including a side excursion to Philadelphia. These trips required a good deal of photographic equipment, forcing me to opt out of flying, and hitting the road. Its fortunate I enjoy driving, although admittedly, the days can get somewhat long.
This particular photograph was created at a state-of-the-art manufacturing facility that produces yogurt. I was hired by The Raymond Corporation to highlight their materials-handling equipment in action. I particularly like this photo due to the sterile and nearly monochromatic setting we were in. This shot was photographed using a mix of ambient light along with my well-travelled strobe equipment.
One of the great benefits of being a photographer, especially a “location” photographer, is the opportunity to make a living and be outdoors at the same time. Granted, many location shoots can be in corporate offices or noisy factories, but sometimes the weather gods are with you. That would be the case for a recent photo shoot I did on the west side of Michigan for a synthetic lumber distributor (marina decking). It was a perfect temperature day with sunshine and beautiful cumulus clouds for our marina backdrop.
This photograph was accomplished using the sun as our key source of light, obviously, but with a simple strobe chimera for fill, just out of camera view, we were able to avoid too much shadow on our talent’s face. Not all location shoots have as ideal weather conditions as this one, but that great unknown makes on-site photography all that more interesting!
Photographs have been an important part of the advertising industry for a long time. You can see them almost everywhere, from billboards to newspapers. The reason behind the massive use of photography in advertising is that they increase the aesthetic value of the commercial message and attract more potential customers. You may have noticed that nowadays newspapers and magazines dedicate a lot of space for advertisements that have large photographs and images. These advertisements are very expensive and companies spend a massive amount in designing, development, as well as the printing process. These ads are highlights of the newspaper and magazine industry and grab a lot of attention from readers, which of course is necessary for the promotion of brands, products or services that are advertised.
The importance of photographs for advertising products and for brand promotion has been proven. To do an effective advertising campaign for brand promotion or marketing goods and services, add some professionally created photographs to the commercials which appear in print media and billboards. In case you are designing a promotion campaign for products like automobiles, then photographs can make a great difference. Attractive photographs of cars will create an interest with potential customers and will compel them to read the commercial message.
Professionally created photographs of cars will have a quality finished look and will be more attractive than the ones amateurs take with consumer digital cameras. Experienced and qualified car photographers have a creative talent for commercial photography and they know how to highlight the splendor of the car in their photographs. They make sure that the photographs they are capturing are fulfilling the purpose of the advertiser, creating an end result of the customer being enticed by the stunning imagery and ultimately reading the commercial message. Therefore if you are in need of an effective advertising campaign, you should strongly consider hiring a proven commercial photographer who has experience in automotive and car photography. Hiring a professional photographer will help in assuring that the images that are added to the published advertisement are in accordance with industrial standards and are capable of attracting the attention of readers.
If your company is located in Detroit or any nearby city, then I would suggest you hire one of many Metro Detroit Photographers for getting the most attractive photographs created for your advertisement. The talented photographers of Detroit are known for the quality of the photographs they create and for their many years of experience in commercial automotive photography.
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