I used to think of corporate photography as annual report photography or any “corporate communication”, from PR to capability brochures. There was a time when annual reports were thick, glossy, well designed, and had lots of photography. Now, many annual reports are mostly on newsprint; an expression of our current economic times. Corporate Photography now seems to mean a business portrait or headshot.
There is no question of the value of an excellent executive portrait. It may be the first impression that one gets before actually meeting someone in person. It also represents the company’s image as well as yours. It can illustrate your corporate culture: casual, aggressive, or buttoned up.
Is it cheap? No. Professional photography is a business. We have years of experience making people, products and places look good. It’s how we make our living, and like all businesses there is overhead that we contend with too. It’s true we don’t use film anymore, and that was an expensive part of photography; but now we have computers, printers, networks, and digital cameras. In addition, there is all of the basic overhead, like rent, insurance, advertising, utilities, transportation.
Is it worth it? Well of course I think it is, but objectively, it depends on your individual situation and how important your image is to you.