Without forktrucks, industry would grind to a halt. Since the early 20th century forktrucks have been the way things get moved around a warehouse, and trucks and railroad cars get loaded. Like everything else, technology has made them faster and safer. In my client’s case, industrial designers have made them easier to use and nicer to look at. My job is to find interesting angles and light that flatter the design. I am always interested in your thoughts and comments.
Go ahead, guess what this is. Stumped? It’s sausage casing! Really! I just love the things I shoot. I hope the affection comes through in the photographs. Photographers have been shooting circles for ages. Usually it’s pipe, maybe with a couple of people wearing hard hats in front. I was drawn to the the luminescence of the casing. Less and less light getting through to the lower tubes. I like finding beauty in unusual places.
Visibility is important if you’re driving a fork truck. Vision is important in many jobs. I am generally not a fan of “straight on” shots, but in this case it’s kind of dramatic. The diagonals provided by the red forks are dynamic and the strong verticals of the mast create a sense of strength. And it all frames the eyes. Please let me know what you think.
Ordinarily, my job is to grease the wheels of commerce. Not a bad thing, but not quite like Mother Teresa. My studio neighbor is The Bottomless Toy Chest. They take toys to kids with cancer in hospitals. When Micky came by and asked me if I could take a picture of trolls, I was all in. When I found out that the designer / art director was Cindy Sikorski, I was truly excited. On the shoot day Micky and Cindy did the styling, it’s tough to get those tiny clothes to look good on those inflexible little bodies. They did the hair too! It was loads of fun, and profoundly worth while.
The biggest of these little steel balls is about a millimeter in diameter, about the thickness of a dime. It’s called wire cut shot. It’s used as in industrial processes. I had to level the table so it wouldn’t all roll away. It’s challenging to get them into the shape you want and make it look natural and random. I love the little glimpses into otherwise invisible areas that commercial photography provides.
I was photographing jewelry for a catalog with my friend Richard when he slid some small rings onto a bit of rolled up paper. It didn’t work for the catalog we were shooting, but I thought it looked pretty cool. I enjoy spontaneous moments like that one. Because Richard created the jewelry, he has ideas about what it should look like in 2 dimensions. Collaborating on projects like this one is a highlight of my job.
Photographing very small things can be challenging. The product in this photograph is an abrasive, but to be honest, I don’t know how it is used. I imagine that it’s similar to sand blasting. The largest of the stainless steel balls is about one millimeter in diameter. For comparison, a BB is about 4.5 millimeters in diameter. So these are pretty small. As always, I am interested in your thoughts and comments.
Every now and then we need to photograph large products. Fork trucks are not the largest product we’ve had in the studio. We’ve had large trucks, turf maintenance vehicles, salt spreading equipment and truck bed liners in the studio too. These fork trucks are fun to photograph because of their excellent industrial design. Please, let me know what you think!
They’re not jewelry, they’re far more functional. The only outward similarity is that they’re shiny metal. They nonetheless, feel kinda like jewelry, or at least that’s one of my goals. Despite the need for rigorous functionality they are surprisingly beautiful objects. Whatever their purpose, they’re fun to shoot. As always I am interested in your thoughts and comments.
I was recently awarded a project to photograph professional models for a medical device maker in Michigan. Stryker is a Fortune 500 company whom I’ve worked with numerous times. This particular shoot was done in studio with an emphasis on building a library of images the client could use for future marketing needs. It was an enjoyable photography session, as our talent pool was exceptionally good. Likewise, I had great art direction and a knowledgeable staff that knew the medical nuances of surgical wear. All in all, it was a great team effort.