We recently completed a project for Raymond. I’m not sure I’d call what I was doing in the studio industrial photography. It feels more like large product photography. Dave shot the other half of the project in a warehouse, so I guess it’s actually a large product that’s industrial. Having a good-looking, well-designed product really helps when you’re trying to make photography that's dynamic. Red is a great color, and there is no question that it makes the lift trucks distinctive and attractive.
I like using lower angles on this product; it doesn’t deliver as much information, but it makes it look bigger and heavier, more substantial. I added the blue background. Our client put them on white, more appropriate for their purposes, but not as striking.As always, I am interested in any feedback or response you might have. Please let me know what you think.