In the commercial photography world, schedules and deadlines are paramount. We are usually awarded photography projects a few days or a couple of weeks in advance, but for this project for WABCO, we were requested to shoot with less than four hours advance notice! Fortunately I had no other photography bookings for the day so I was able to pack my gear and rush off to location. The directives for this shoot were to photograph a WABCO truck in an empty lot in the correct perspective to strip into this stock photo background the client had purchased the rights to that very same day. After some late night retouching, I was able to deliver the finished project the next day in order for the client to meet their deadline.
I shot this Ford GT a couple of weeks ago using a technique called light painting. Basically, we just walk around the car shining a light at it. There is a lot of trial and error, as well as a fair bit of serendipity. Frankly, it would be difficult to get a really bad photograph of this amazing car. It has a tricked out 800 horse power engine, custom wheels, bumper kit and an awesome paint job. Leave a comment and let me know what you think.
This is another in the series of photographs of the Custom Charger Hellcat. My client wanted an extremely low angle from the front. It was necessary to raise the car onto apple boxes to get the camera low enough. The low angle and the flaring headlights add intensity. Let me know what you think.
I was awarded an assignment recently to photograph semi trailer trucks. Shooting big rigs isn't that much different than photographing cars on location, except that they're BIG! Whether its cleaning and detailing them, or scouting for a location, one has to keep in mind their enormous size. They are far less maneuverable than your typical car and require space; lots of space.
This project was for Point Dedicated, with an emphasis on their dedicated team of drivers. I did several different photos with their team members, including interior cab portraits, using a mix of ambient light and auxiliary strobe lighting.
While the big picture is important, details are often more interesting. The 700 plus horsepower engine in this customized Dodge Challenger Hellcat is one of those details. Sometimes it’s a spoiler, or wheels. They are as much fun to shoot and arguably as important as the big picture. As always, I’m interested in your thoughts an comments.
This customized Hellcat is a beast! Black cars are great looking, but they are a bear to photograph. You can’t make them black or they won’t have any shape. So they have to be gray, but look black, and shiny. It’s the challenges that keep this profession fun.
Finding the best angle for a particular car is an impossibility. Best angle for what? Best to display what the designer was thinking? Or best at telling the story that it’s a zoomy exciting car, or a practical safe family car? You get the Idea. Where you stand and where you point has a huge impact on what a photograph says. It’s one of the best lessons I learned from Walter Farynk when I was in school. As always, I’m interested in hearing your thoughts and comments.
Recently I had the opportunity to photograph a customized Impala. Silver is one of the easier car colors to light. All the breaks and shapes in the sheet metal almost define themselves. They added 6 inches to the back seat for a little more leg room. The grill was heavily modified too. More to come! As always I am interested in your thoughts.
I recently had the opportunity to photograph an Outlaw Mustang. Black cars are challenging to shoot, but that makes it more fun. Defining the complex shapes of a shiny car with light and reflection is only part of the goal. It’s also necessary to evoke an emotional response. This story is about how the chin spoiler, rocker sills, low profile rear spoiler and lots of other enhancements make it loads better! Let me know what you think!
I had the opportunity to photograph a 66 Mustang recently. I love red cars! You could tell that this is Barry’s (the owner's) baby. He called it a “driving car, not a show car”, and he drives it all over! It was a blast to photograph. This is the first of a few shots. Let me know what you think.
Since Chicago is one of my favorite cities, I was delighted to be awarded a photography assignment there earlier this month. I was hired to photograph a new Maserati / Fiat automotive dealership just weeks after they completed final construction. The dealership was unusual as it had two distinct showrooms; one for the value conscious Fiat customer, and one for the Maserati shopper, where money doesn't seem to be an issue.
It was an interesting dichotomy as I watched the Fiat shoppers inevitably make their way over to the Maserati side, just for a glimpse of what money could buy! Either way, they came for an Italian built automobile.
A mysterious or fascinating quality. That's how the dictionary defines the word "intrigue". I can still readily remember how I felt working in my college photography darkroom, waiting for an image to appear on my photo paper as I gingerly sloshed developer back and forth. It was magical and suspenseful at the same time. That same feeling of intrigue kept with me over the years as I waited for my film to come back from the lab, never truly knowing the results of my photographic efforts until I held them in my hands. It added mystery to the process of photography.
Now with everything photographic being digital, we've lost some of that mystery and suspense within our chosen profession, and exchanged it for the immediacy of pixels on our computer monitors. To be fair, we did have Polaroids that removed a portion of the intrigue from our shoots. These days there is still an element of suspense in our work that keeps me engaged. In the photograph shown above, all the elements to create a quality image for my client came together, proving to me once more that photography can still carry with it a little bit of intrigue.
Photographs have been an important part of the advertising industry for a long time. You can see them almost everywhere, from billboards to newspapers. The reason behind the massive use of photography in advertising is that they increase the aesthetic value of the commercial message and attract more potential customers. You may have noticed that nowadays newspapers and magazines dedicate a lot of space for advertisements that have large photographs and images. These advertisements are very expensive and companies spend a massive amount in designing, development, as well as the printing process. These ads are highlights of the newspaper and magazine industry and grab a lot of attention from readers, which of course is necessary for the promotion of brands, products or services that are advertised.
The importance of photographs for advertising products and for brand promotion has been proven. To do an effective advertising campaign for brand promotion or marketing goods and services, add some professionally created photographs to the commercials which appear in print media and billboards. In case you are designing a promotion campaign for products like automobiles, then photographs can make a great difference. Attractive photographs of cars will create an interest with potential customers and will compel them to read the commercial message.
Professionally created photographs of cars will have a quality finished look and will be more attractive than the ones amateurs take with consumer digital cameras. Experienced and qualified car photographers have a creative talent for commercial photography and they know how to highlight the splendor of the car in their photographs. They make sure that the photographs they are capturing are fulfilling the purpose of the advertiser, creating an end result of the customer being enticed by the stunning imagery and ultimately reading the commercial message. Therefore if you are in need of an effective advertising campaign, you should strongly consider hiring a proven commercial photographer who has experience in automotive and car photography. Hiring a professional photographer will help in assuring that the images that are added to the published advertisement are in accordance with industrial standards and are capable of attracting the attention of readers.
If your company is located in Detroit or any nearby city, then I would suggest you hire one of many Metro Detroit Photographers for getting the most attractive photographs created for your advertisement. The talented photographers of Detroit are known for the quality of the photographs they create and for their many years of experience in commercial automotive photography.
metro Detroit photographers
I was recently asked to bid on an extensive truck project for Shell Oil. It involved photographing Super Rigs out of state. Shooting on-highway semi trailer trucks is not much different than photographing cars on location, other than their enormous size which can cause logistics issues.
This particular image is a new Peterbilt semi truck I photographed and retouched recently. More to come in future blogs.
Detroit seems to revolve around cars. Almost everything is related to the auto industry in one way or another. Aftermarket parts and original equipment parts make up a large segment of the Detroit economy. Shooting exhaust systems and the mechanics who work on them is just another part of the automotive universe. As always I am interested in your thoughts.
As the holidays approach, we'd like to send our appreciation out to all. The business of photography has improved in Michigan over this last year, and we hope that the upward momentum that we've seen will continue. Detroit, including the automotive industry, seems well on the road to recovery.
Its been a good year for Blue Sky Photography, and we'd like to thank all of our clients; both those who've worked with us throughout the years, along with all our newest ones who gave us the opportunity to prove ourselves during 2012. We wish you Happy Holidays and an outstanding New Year.
Our deepest thanks. Dave and Tom
One of the really great things about living in the Detroit area, is the automotive industry. It’s not just the car companies, but all of their suppliers and the aftermarket companies too. Customizing our cars for style, speed or utility is an American tradition. I can remember looking through JC Whitney catalogs before I could drive. Wheels, tires, bed liners, roof racks, sun roofs, towing packages, the list goes on and on.
An entrepreneur has a passion for racing wheels, and I get to help promote them. These are racing wheels, not ordinary cast aluminum, but three individual pieces bolted together. Photographing shiny products is always fun and challenging. As always, let me know what you think.
Automotive Photography in the studio is a blast. We completed a project for Goodyear recently that went quite well. Part of the project was photography for their library. This F150 is a big vehicle, but it easily fit in our 4000 square foot. studio. We used the teamwork/tag team approach on this project too. It’s all about delivering the best image possible with the least friction. After we completed the main shot for each car, I did the additional shots. I am always interested in your thoughts.
One of the really great things about being a commercial photographer is the glimpse we get into processes or industries that normally go unnoticed. We did a shoot for a company that makes, among other things, speaker grills for cars. As we shot, our client explained why his product is superior to his competitors’. This is not only interesting, but helps us highlight or emphasize the important features or manufacturing processes. This is another job that Dave and I used a tag team approach to execute. As usual, I completed the studio portion of the project, while Dave did the location shooting.
I suppose you could call this industrial photography. It is for business to business communication. It is as likely to be used in a powerpoint presentation as in a trade show, trade ad, brochure or web site. The key point is that our images help clients communicate their story more effectively and help enhance their overall image.
My assignment was photographing coffee cups, and what more natural place than a cup holder! I have shot cup holders for other clients, so it was not much of a stretch. Of course we shot them in table top situations too, but I feel at home when I'm shooting in a car. As always, I'm interested in your thoughts.