Investment
Shooting on location at the office of an investment advisor, my task was to take photographs that would reflect his business. As he collected antiques related to investment, my job was simplified. The antiques project a timeless stability, and the knowledge and experience to guide clients through the difficult world of investing. It was a busy day photographing still life vignettes and portraits. Please let me know what you think.
What is the difference between high quality commercial photography and amateur or semi-professional photography? A professional photographer is able to consistently produce high quality images that represent your product or service in the best light. How do you want your company’s image projected? Your brother-in-law with his new DSLR is pretty good at taking pictures of his kids, but does he have the knowledge and experience to portray your product or service well? What impression do you project with poorly designed sales materials and amateurish pictures?
Ideally, you want potential customers to see your website, mailer or brochure and realize that you have a well managed company that produces high quality products or services at a fair price. You offer good value and can be trusted.
Yes, but, you get what you pay for. High quality commercial photography is not cheap. Neither is getting your car fixed at the dealership or hiring a plumber. Still, it makes sense to look for value. You need to ask yourself some questions. What is the useful life of the photography you need? How much will sales be affected by the quality of the photographs? How many visitors to your website will move on to the next site because your product or service looks amateurish. If you can amortize the use of the images over three years, good photography seems like a wise investment. A better company image, better brand recognition and repeat business are dividends you are likely to enjoy.
Commercial photography is not only about putting your product or service in the best light, it also triggers a positive emotional response.
So it turns out that high quality commercial photography is not expensive, but an excellent investment in the future of your company.