Somebody has to make the brushes that clean your car at the carwash. We spent a day shooting a carwash door that moves up and down quickly to keep the heat in during the winter months, and some brushes. The door was beautiful, but I took a liking to the brushes. Red, graphic, and oddly organic looking, this one reminds me of a sea creature. All in all, it was a great day with a great client, excellent art direction and a stellar crew.
I love photographing shiny things. Kinda doesn't matter what it is. Cars, jewelry, industrial parts or tools, as long as it’s Shiny. I photographed this tap on a white background and put in the blue handmade paper in post production. I’m always interested in what you think.
Without forktrucks, industry would grind to a halt. Since the early 20th century forktrucks have been the way things get moved around a warehouse, and trucks and railroad cars get loaded. Like everything else, technology has made them faster and safer. In my client’s case, industrial designers have made them easier to use and nicer to look at. My job is to find interesting angles and light that flatter the design. I am always interested in your thoughts and comments.
Go ahead, guess what this is. Stumped? It’s sausage casing! Really! I just love the things I shoot. I hope the affection comes through in the photographs. Photographers have been shooting circles for ages. Usually it’s pipe, maybe with a couple of people wearing hard hats in front. I was drawn to the the luminescence of the casing. Less and less light getting through to the lower tubes. I like finding beauty in unusual places.
Visibility is important if you’re driving a fork truck. Vision is important in many jobs. I am generally not a fan of “straight on” shots, but in this case it’s kind of dramatic. The diagonals provided by the red forks are dynamic and the strong verticals of the mast create a sense of strength. And it all frames the eyes. Please let me know what you think.
The biggest of these little steel balls is about a millimeter in diameter, about the thickness of a dime. It’s called wire cut shot. It's used in industrial processes. I had to level the table so it wouldn’t all roll away. It’s challenging to get them into the shape you want and make it look natural and random. I love the little glimpses into otherwise invisible areas that commercial photography provides.
Photographing very small things can be challenging. The product in this photograph is an abrasive, but to be honest, I don’t know how it is used. I imagine that it’s similar to sand blasting. The largest of the stainless steel balls is about one millimeter in diameter. For comparison, a BB is about 4.5 millimeters in diameter. So these are pretty small. As always, I am interested in your thoughts and comments.
Every now and then we need to photograph large products. Fork trucks are not the largest product we’ve had in the studio. We’ve had large trucks, turf maintenance vehicles, salt spreading equipment and truck bed liners in the studio too. These fork trucks are fun to photograph because of their excellent industrial design. Please, let me know what you think!
They're not jewelry, they're far more functional. The only outward similarity is that they're shiny metal. They nonetheless, feel kinda like jewelry, or at least that’s one of my goals. Despite the need for rigorous functionality they are surprisingly beautiful objects. Whatever their purpose, they're fun to shoot. As always I am interested in your thoughts and comments.
Circles are delightful design elements. The fact that these are functional is a bonus. The trick to images like this one is to make it feel like you just grabbed a snapshot of some parts in a barrel. The reality is quite different: cleaning tiny parts, moving them around with tweezers and carefully adjusting the lighting takes hours.
There are thousands of parts in every car. These photographs are of parts from a major automotive supplier. The immediate use of these of photographs is to decorate their offices, but I’m sure they’ll find other uses for them too. The parts have an intrinsic beauty that is undeniable. My goal was to keep it simple, and let the lines, shapes and textures speak for themselves.
Automotive parts are really important around Detroit. Statuesque is what I was going for. Big. Important. Grand. This part is cutaway so we can see inside. I like shooting industrial parts. You can see them for their functionality or you can see them as circles, rods or trapezoids; light and shadow giving them volume and shape. My job as a commercial photographer is to transform my client’s vision into a photograph, that is visually impressive and tells a story. As always let me know what you think.
Motown is a fantastic place to photograph the industrial truck. There are lots of names for this indispensable industrial workhorse: hi-lo, fork truck, forklift, lift truck. This is a relatively simple one. It was nonetheless a blast to shoot. Personally, I like the red and black together; it’s awesome! A great client and crew make it easier to take interesting pictures. I am interested in your thoughts and comments.
Ugly might be a little harsh. They are a long way from beautiful. Unless perhaps you are looking exclusively from a practical point of view. They do what needs to be done. I had to make them look interesting; give them a little visual flair. I put them on the board we ordinarily put under the jack to protect the floor when we jack up a car. I added a little contrast, and a little blue. What do you think?
I was awarded an assignment recently to photograph semi trailer trucks. Shooting big rigs isn't that much different than photographing cars on location, except that they're BIG! Whether its cleaning and detailing them, or scouting for a location, one has to keep in mind their enormous size. They are far less maneuverable than your typical car and require space; lots of space.
This project was for Point Dedicated, with an emphasis on their dedicated team of drivers. I did several different photos with their team members, including interior cab portraits, using a mix of ambient light and auxiliary strobe lighting.
I've driven a few miles this year, primarily on three separate assignments to New York, including a side excursion to Philadelphia. These trips required a good deal of photographic equipment, forcing me to opt out of flying, and hitting the road. Its fortunate I enjoy driving, although admittedly, the days can get somewhat long.
This particular photograph was created at a state-of-the-art manufacturing facility that produces yogurt. I was hired by The Raymond Corporation to highlight their materials-handling equipment in action. I particularly like this photo due to the sterile and nearly monochromatic setting we were in. This shot was photographed using a mix of ambient light along with my well-travelled strobe equipment.
There are thousands of industrial filters that filter a wide assortment of gas and liquid. We were trying to make an interesting photograph to capture the attention of readers. I like stepping outside the bounds of a standard product shot. This hi-key photograph of filter media was one of the solutions that day.
As a commercial photographer, I'm often awarded a location assignment without the opportunity to do a preliminary scout prior to shoot day. In these instances we really don't know what perils may await us. We hope for spotless factories with pristine machinery and well groomed operators. However, those hopes are usually dashed moments after arrival. The facility photographed above , EPIC in suburban Detroit, was an exception to the norm. We were welcomed into an almost sterile-like environment, showcasing a meticulously clean assembly line. Not all industrial photography projects will be as clean as this one, but we can always hope.
People often associate industrial product photography with slap-dash, down and dirty photography; but it doesn’t have to be. In this project, we needed a few pictures for banners for the client’s home page. The purpose of these photographs is to draw in potential customers with visually compelling imagery. Dynamic photography also helps separate you from your competitors. As always, I’m interested in your thoughts.
Modern industrial products often start as forged parts. Heated to red hot, then pressed into shape by huge machines, these automotive components are likely in the car you drive. This intermediate stage can be challenging to photograph. A little spray paint and a some additional retouching help make the surface more uniform. Dramatic lighting and an interesting background help further still. As always I’m interested in your thoughts.