Without forktrucks, industry would grind to a halt. Since the early 20th century forktrucks have been the way things get moved around a warehouse, and trucks and railroad cars get loaded. Like everything else, technology has made them faster and safer. In my client’s case, industrial designers have made them easier to use and nicer to look at. My job is to find interesting angles and light that flatter the design. I am always interested in your thoughts and comments.
Visibility is important if you’re driving a fork truck. Vision is important in many jobs. I am generally not a fan of “straight on” shots, but in this case it’s kind of dramatic. The diagonals provided by the red forks are dynamic and the strong verticals of the mast create a sense of strength. And it all frames the eyes. Please let me know what you think.
Every now and then we need to photograph large products. Fork trucks are not the largest product we’ve had in the studio. We’ve had large trucks, turf maintenance vehicles, salt spreading equipment and truck bed liners in the studio too. These fork trucks are fun to photograph because of their excellent industrial design. Please, let me know what you think!
Motown is a fantastic place to photograph the industrial truck. There are lots of names for this indispensable industrial workhorse: hi-lo, fork truck, forklift, lift truck. This is a relatively simple one. It was nonetheless a blast to shoot. Personally, I like the red and black together; it’s awesome! A great client and crew make it easier to take interesting pictures. I am interested in your thoughts and comments.
I was recently on a photography shoot in Atlanta at a brand new 800,000 square foot distribution center. I was photographing material handling trucks for my client Raymond. They chose this particular facility due to its "VNA" designation (very narrow aisle), three words most photographers probably don't want to hear. We tend to like space, lots of space for our lighting needs. But of course, we're always up to new challenges.
These trucks are pretty amazing and so in an attempt to capture their remarkable capabilities, I spent about fourteen hours out of a two-day photo shoot perched on top of a scissors-lift. This particular photograph was accomplished by shooting from approximately three stories high, giving an unusual perspective to the truck, the operator and the warehouse itself.
It may look like this was shot in a gritty, dimly lit industrial warehouse, but in fact, it was shot in the relative comfort of our studio. I found a floor to shoot at a factory nearby, and stripped that in under the lift truck. I love that photography can portray an alternate reality. In fact, that’s the core of our business, to make things look better than they actually do. In this case, few industrial warehouses with this lift truck would be quite so gritty. These are high-end lift trucks and more likely to be found in a modern commercial warehouse that is clean and well lit. I like the tough gritty feel though, as it does communicate that it’s a durable, well built machine. As always, I’m interested in your thoughts.