Corporate Photographer
I had a project earlier this year highlighting diversity at Toyota near Ann Arbor. It was an exciting project, and the subjects were all extraordinary women. Men have long dominated engineering. Diversity in both gender and ethnicity bring new perspectives and creativity to solve the problems encountered building cars.
We had a small crew and excellent art direction. As always, I am interested in your thoughts.
Automotive parts are really important around Detroit. Statuesque is what I was going for. Big. Important. Grand. This part is cutaway so we can see inside. I like shooting industrial parts. You can see them for their functionality or you can see them as circles, rods or trapezoids; light and shadow giving them volume and shape. My job as a commercial photographer is to transform my client’s vision into a photograph, that is visually impressive and tells a story. As always let me know what you think.
As the current year ends and a new year begins it’s a good time for introspection. Personally, I have family, friends, and health to be thankful for. A wider global view reveals many people working hard to make a better world. This includes people designing medical devices that perform well and protect health care workers from dangerous toxins. I don’t imagine advertising photography is saving the world, but hopefully, it’s more pleasant to look at. Thanks to all of our clients and suppliers for a wonderful year. May 2015 be even better!
I’ve always loved photographing shiny things - doesn't really matter what it is. Reflective things like a car, jewelry, or in this case, an industrial tool, all fascinate me. Controlling reflections to reveal the shape as well as to make a compelling photograph, is my kind of challenge. Spiralock makes this tap for cutting threads that lock a bolt in place without a lock-washer. I just like the way it looks. As always, I’m interested in your thoughts.
It may look like this was shot in a gritty, dimly lit industrial warehouse, but in fact, it was shot in the relative comfort of our studio. I found a floor to shoot at a factory nearby, and stripped that in under the lift truck. I love that photography can portray an alternate reality. In fact, that’s the core of our business, to make things look better than they actually do. In this case, few industrial warehouses with this lift truck would be quite so gritty. These are high-end lift trucks and more likely to be found in a modern commercial warehouse that is clean and well lit. I like the tough gritty feel though, as it does communicate that it’s a durable, well built machine. As always, I’m interested in your thoughts.
The Oakwood Group - Speaker Grill
One of the really great things about being a commercial photographer is the glimpse we get into processes or industries that normally go unnoticed. We did a shoot for a company that makes, among other things, speaker grills for cars. As we shot, our client explained why his product is superior to his competitors’. This is not only interesting, but helps us highlight or emphasize the important features or manufacturing processes.
I suppose you could call this industrial photography. It is for business to business communication. It is as likely to be used in a powerpoint presentation as in a trade show, trade ad, brochure or web site. The key point is that our images help clients communicate their story more effectively and help enhance their overall image.