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I had a project earlier this year highlighting diversity at Toyota near Ann Arbor. It was an exciting project, and the subjects were all extraordinary women. Men have long dominated engineering. Diversity in both gender and ethnicity bring new perspectives and creativity to solve the problems encountered building cars.
We had a small crew and excellent art direction. As always, I am interested in your thoughts.
Medical Equipment is fascinating stuff. We don’t usually think about the tools used in operating rooms. Lots of thought goes into the production of the medical devices that help surgeons to do their jobs. Fortunately for me, these tools are visually compelling as well. Very much a collaborative process, it’s vital to have input from clients who understand how they are used and what’s important to feature. Designers / Art Directors are essential as well; they are able to envision all of the uses for my photographs. I am always interested in your thoughts and comments.