Cutaway

Cutaway Product Photography

When telling a story, sometimes you need to see below the surface. It’s sometimes done with a saw, if it is going to be displayed there is little choice. A display company would be able to find someone with all the necessary skills, but it would be expensive. If it is just for photography, then it can often be considerably more affordable. This image is part of a brochure for a backup emergency lighting system. On the outside it appears to be an attractive red box. The story is inside. Shooting multiple images and assembling them in PhotoShop is how it was done. Let me know what you think.Michigan Product photographer Tom Kirby